Last night, I received an interesting phone call. A representative from the production team of Feature Films for Families/F1 Films/Believe Pictures called to let me know that a new movie would be coming to theatres on Friday, The Velveteen Rabbit. If I were to commit to going to see the film this weekend, I would receive a coupon to purchase a free DVD from the production company (which I can only assume would be a movie called "Only the River Runs Free", the only other film listed on their site...great selection guys.).
It was an intriguing offer, and a new marketing strategy I hadn't seen before. But mostly I thought it was strange. Are smaller movie studios doing so badly that they have to practically bribe people to go see their films? If this is true, it's not a good sign for independent film, which makes me sad. These filmmakers are the true artists and visionaries of the film industry, and it's hard enough for them to eke out a living. I hope this is not the beginning of the end of these type movies, as some of my favorite movies were not produced by the bigger studios.
So, if you get a chance, go see The Velveteen Rabbit in theaters Friday. It's a great story, and you'll at least get a free DVD out of it. And consider it your quest to help keep these smaller studios alive.
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